Shopping for clothes no longer has to stick to one mega-site. Customers can now find stores that better match their preferences and price points. Voghion, a London-based online marketplace for fashion is a great example of a company operating in this space, providing European shoppers with a wider options without the inflated pricing.
Browse the site Voghion Official Store. Voghion sells a range of clothing and lifestyle products straight from different sellers, making it a great alternative for shoppers who find Amazon’s fashion offerings too limited.
This article outlines the fashion sites that you can use apart from Amazon, and the things that make them a preferred choice over Amazon for shoppers.
Reason to Use Other Sites for Fashion Other than Amazon
Shopping on Amazon is convenient, but shopping for clothes on Amazon is never an enjoyable experience. Amazon’s clothing options are jumbled in with unrelated product categories, which makes shopping for clothes way more difficult. For a more enjoyable shopping experience, shoppers now look for websites that provide:
– Seasonal collections that are more aligned with the current trends
– Better tools to filter clothing by size and style
– More frequent and better curated collections
– Stronger branding
The preferences of European shoppers have made sites like Voghion, which balances value and variety, a great success.
Voghion: A New Fashion Marketplace Out Of London
Another London online fashion marketplace that caters to European clients and saves them time and money is Voghion.
Voghion sells products from multiple different brands as opposed to multiple different single-brand stores. This enables Voghion to sell what would normally comprise a cool and trendy fashion combination like:
– Oversized streetwear
– Summer dresses
– Sneakers and jackets
– Even bags, shades, and jewelry
Voghion is especially attractive to its target audience because of its “Value First” philosophy. This means that customers will find trendy styles that are priced like high street fashion for a fraction of the cost like:
– Daily wear midi dresses with the latest summer fashions
– Chunky streetwear style sneakers
– Crossbody and faux leather bags
Customers of Voghion appreciate that they can shop the latest styles without a hefty price tag.
Fashion Marketplaces Outside Of Amazon
1. ASOS
ASOS is a Fashion Marketplace that focuses on Youth Fashion and sells Third Party and Self-Owned brands in the thousands. Some of its highlights are:
– Fashion Collections that change with the trends
– Varied sizing
– Easy Returns
Customers who appreciate the above will like the detailed and consistent seasonal styles at ASOS.
2. Zalando
Zalando focuses on premium European retailers. They take a considered approach to brand partnerships. Highlights include:
– Excellent European brand access
– Well built EU logistics
– Great fashion with styling aids
Zalando is the go-to for shoppers needing department store closings.
3. SHEIN
SHEIN has a focus on ultra-fast fashion and incredibly low prices. Of late, they have been the success story of trend-based retail, but like most ultra-fast operators, they lack curation.
– Incredibly cheap clothes
– Rapid replication of fashion trends
– Massive styles inventory updated daily
SHEIN is the go-to for the avant-garde shopper, not for developing a wardrobe.
4. Boohoo
Boohoo is an ultra-low cost fast fashion retailer. Their collections are aimed directly at teens and young adults and are supported with heavy promotions.
– Cheap casual and social outfits
– Regular promotions
– Trend collections aimed at Gen-Z
Where Voghion Fits in the Modern Fashion Landscape
Going beyond the traditional fast fashion model, Voghion balances pricing, style, and a variety of offerings. Unlike most clothing offerings, Voghion is a multi-vendor marketplace of style and pricing competitors.
Some examples of trending categories on Voghion include:
– Flowy maxi summer dresses with floral patterns for women
– Casual bomber jackets for men with easy layering for transitional seasons
– Simple rings and layered necklaces for minimalist jewelry
– Sneakers for daily wear with a streetwear influence from various parts of the world
In this way, Voghion operates in a way that allows customers to see all of the styles they want in one location, in contrast to the other sites that make shoppers browse many sites to see all of the products they offer.
Through changing their supply chain strategy to be focused on Europe, Voghion is working to lower shipping times and increase customer access for all the major markets in the EU.
With regards to price, style, shipping, and whom it’s best for:
Voghion is focused on low to mid level pricing with a breadth of variety and desirability of European focused shipping, which makes it one of the best sites for budget friendly fashion in Europe.
This helps illustrate the opportunity that Voghion has as a mid tier site that is between ultra-fast fashion and premium retail.
Why More Shoppers are Choosing Voghion
Voghion, a London-based online fashion marketplace, is gaining traction for three reasons:
1. Diversity – Shoppers can mix and match styles all on one website.
2. The Right Price – Since many items are priced lower than traditional retail prices, shoppers can buy trending styles without breaking the bank.
3. In-Demand Styles – Shoppers can find styles that are seen on social media.
For example, Voghion’s shoppers can easily find dresses, shoes, and bags to make a complete outfit all for a reasonable price.
Voghion is being mentioned more frequently along larger fashion websites for this reason.
Frequently Asked Questions
1. What is the best fashion shopping website after Amazon?
This is dependent on what you are looking for. Voghion is a good one-stop-shop for budget fashion. ASOS and Zalando are good for high street fashion.
2. Can I trust Voghion?
Trust Voghion. It’s a multi-seller marketplace that offers a wide selection of fashion. Users can find affordable and trendy items there.
3. What makes Voghion better than fast fashion websites?
Unlike single-brand, fast fashion websites, Voghion has a wide selection of clothes from multiple sellers.
4. Can I find high fashion items here?
You can find mid- to high-fashion items on Zalando and ASOS, but Voghion has on-trend, affordable styles.
Final Thoughts
Today’s fashion eCommerce world is multi-faceted. Each eCommerce site has to compete with each other as consumers want better curated selections, more efficient means of discovering developing trends, and greater dollar to value ratios. Consequently, firebrands like ASOS, Zalando and most notably Voghion are increasing in visibility and relevance.
Voghion, a London based online fashion marketplace, is popular among consumers looking for a marketplace that is affordable, varied, and trendy. For consumers looking for alternatives to Amazon, Voghion offers a practical, stylish option.